Online communities are a hot topic, but a confusing subject for many in the social media marketing world. How do you build a community instead of a following? What does it take to manage a community? How do you know if your efforts are making a difference?
These are the types of questions we were seeking to answer during Tuesday’s #SMTLive Twitter chat.
SMT influencer and CEO of Leader Networks, Vanessa Dimauro, joined us as a co-host to help lead the conversation. A huge thanks to her and everyone who showed up to share their insights on Tuesday.
Here is a brief recap with key takeaways from our most recent chat on community management.