Appiness.io blog

23 Sep 2017
by Admin

How LinkedIn Has Changed the Way Comments are Displayed on Posts (and Why That Matters)

You may not have noticed, but the order of comments on posts within your LinkedIn feed – both long-form posts and updates – has changed this year.

How LinkedIn Has Changed the Way Comments are Displayed on Posts (and Why That Matters) | Social Media TodayIt’s not blatant, but much like their algorithm-fueled feed listing, your LinkedIn comments feed will now also appear out of chronological order (unless you specifically switch it to ‘Recent’).

And there’s good reason for that.

As explained by LinkedIn, back in 2016, they sought to re-order comments to boost engagement. Rather than displaying them in the order in which they’d been posted, LinkedIn prioritized the listing based on engagement – those comments with the most Likes and/or replies appeared first. The idea behind this was that this would surface the most relevant comments – and it did, to a degree.

The problem is, the system was too simplistic:

“…good comments would be buried beneath not-so-good ones because they didn’t yet have enough likes, and early comments on a thread having an unfair advantage because they had more time to accumulate likes and replies.”

To improve on this, LinkedIn’s built a new model which is based on a range of individual factors in order to surface the comments most relevant to each user in order to prompt more engagement.

How LinkedIn Has Changed the Way Comments are Displayed on Posts (and Why That Matters) | Social Media TodayAs you can see, the new system takes into account of personalized factors, including how you’re connected (or not) to the commenter, how many profile views the commenter gets, how many likes and replies their comments have seen in the past, hashtags used within the comment, and many more.

And these, LinkedIn says, are only some of the factors they take into account:

“There are close to 100 features that we capture and use in online ranking. A machine learning (ML) model is used to train these features to predict a member’s comment engagement. For each member, we depend on other ML models to classify and detect spam and low-quality content in comments and pick the ones we know are good to show to the viewer.”

The end result sees LinkedIn display comments in the order most relevant to each user – and this is one of several factors that’s enabled LinkedIn to significantly improve on-platform interaction:

“In 2017, we’ve seen record levels of engagement. Social actions on the feed (likes, shares, comments, etc.) have grown by +60% year-over-year. Members are interacting on the feed more than ever, and the value of conversations on these threads is immense and growing.”

It may seem relatively minor, but this is a key consideration for marketers looking to build their presence on LinkedIn.

For one, simply commenting on posts is likely no longer enough to have any significant effect. It used to be that you could get yourself onto the radar of people you want to connect with by engaging with their posts and updates, and that’s likely still true to a degree. But to truly capitalize on the potential of this option, you now need to have a more all-encompassing LinkedIn presence.

Boosting your profile views and making more relevant comments – which, in themselves, inspire likes and replies – will help improve your visibility to both the individual and their connections, while including relevant hashtags is another key consideration which is being factored into the comment algorithm.

Also worth noting that ‘comment viral updates’ – the updates a selection of your connections receive whenever you comment on a post – generate the greatest engagement of any type of feed notification:

“The number of interactions generated per comment update impression is 2.5x that of connection updates (updates indicating your professional network has new connections), and 1.8x that of viral updates from likes from your connections.”

How LinkedIn Has Changed the Way Comments are Displayed on Posts (and Why That Matters) | Social Media Today

A LinkedIn ‘Comment Viral’ update

That makes it one of the best tools you have for boosting your LinkedIn presence, and staying front of mind among your connections. The stronger your profile and presence on the platform, and the more engaging your comments are on posts, the better chance you’ll have of generating more ‘Comment Viral’ notifications, and thus, generating more engagement.

As noted, on the surface, the update to the way in which comments are displayed on LinkedIn is fairly minor, and fairly logical, in the same way comments with more likes are displayed on Facebook. But the technical details of how this system works hold some important insights for those looking to maximize their presence on LinkedIn, and utilize it to build more effective professional connections.

You can read the full explanation of how LinkedIn’s new comment display architecture works here.

22 Sep 2017
by Admin

How to Improve Your Facebook Organic Reach & Engagement [#SMTLive Recap]

This past Tuesday, September 19th, we held another #SMTLive Twitter chat co-hosted with Lucy Render-Kaplan, Founder of Arkay Marketing & PR. During the chat we asked six questions (shown below) that we believe to be important factors in building your Facebook engagement and reach. Everyone chimed in to ask questions, share their own experiences and best practices dealing with Facebook engagement, content creation, audience targeting and more. 

We have pulled a few of our favorite tweets and shared the best takeaways we saw discussed and shared in the group.

21 Sep 2017
by Admin

Snap Inc Adds New Creative Partners, Education Courses to Improve Ads

Snap Inc. knows it has no chance of competing with Facebook on scale. This is the path that Twitter’s been funnelled into over time, and with Facebook now seeing more than 2 billion monthly active users, that comparison is never going to be favorable.

Snap, of course, has known this all along, which is part of the reason why they’ve labeled themselves a camera company, as opposed to a social network. It’s also why they’ve tried to shift the focus to engagement amongst their 173 million userbase, on time spent in-app, as opposed to total users.

The trick with this, though, is that Snap Inc. has to also demonstrate that they can convert that attention into ad dollars. Even if you can show that your audience is more engaged, that’s of little value unless that engagement extends to the ads on the platform too.

This is the impetus behind Snap’s latest announcement – an expansion of their ad partner program to include 14 new providers in order to help brands create more compelling, engaging Snap ad experiences.

Snap Inc Adds New Creative Partners, Education Courses to Improve Ads | Social Media TodaySnap first announced their ad partner program in June last year as a means to make Snap ads more accessible, before the eventual roll-out of their ads management and self-serve ad tools. This new expansion adds a range of additional providers which can help companies create better on-platform experiences, including interactive videos and custom games, while they’re also adding new ways to connect with platform influencers to boost performance.

In addition to this, Snap has also announced a new set of educational courses – called ‘Explore’ – which are also aimed at helping marketers make best use of the platform.

As explained by Snapchat:

“Explore is a series of courses covering everything from using Snapchat yourself, to choosing the right ads to suit your goals, details about our audience and their habits, and even quick instructions for creating ads within your web browser.”

Snap Inc Adds New Creative Partners, Education Courses to Improve Ads | Social Media TodayAs with similar courses offered on other platforms, Explore will cover the basics of how to utilize the various Snapchat tools. There’ll even be a ‘Snapchat Explore Certification’, another trick to add to your LinkedIn profile.

As noted, both of these new initiatives are aimed at improving the quality of Snapchat ads, with a view towards maximizing on-platform engagement, and delivering on the potential of their audience affiliation.

As Snap executives have noted several times (and as is noted on their advertiser page), Snapchat users spend more than 30 minutes per day, on average, in the app. For comparison, Instagram recently announced that users under the age of 25 spend an average of 32 minutes per day in-app, while for those 25 and older, it’s more like 24 minutes.

Clearly, this is a more realistic metric for Snapchat to compete on – but thus far, they’ve not been able to convert that increased attention into expanded revenue potential.

These new initiatives are aimed at addressing this, as Snap works to boost its market position and show that it’s more than just a fad app – one which Facebook is slowly making less relevant by cloning its core features.

Snap Inc. says the Explore courses will be launching over the next couple of months

20 Sep 2017
by Admin

As Twitter's Algorithm Evolves, is it Time to Update Your Tweet Marketing Tactics?

Have you noticed that your referral traffic from Twitter has been slipping of late? You’re not alone – in a recent post, marketing expert Jay Baer noted that the average engagement rate for brands on Twitter is now 0.049%. That’s lower than the average banner ad click-through (0.5%).

Of course, Twitter’s never been a great driver of traffic. Last year, Parse.ly reported that Twitter paled in comparison to Facebook or Google as a traffic source, even being beaten out by Yahoo!

As Twitter's Algorithm Evolves, is it Time to Change Your Tweet Marketing Tactics? | Social Media TodayBut then again, the chart shows that pretty much everyone has been beaten out by the two giants – but additional reporting indicated that LinkedIn referral traffic has actually been rising, as has Pinterest.  

If you’ve noticed a slow decline in your Twitter traffic, one thing that could be impacting it is the shift to an algorithm-defined feed. It’s been around 18 months since Twitter introduced their algorithm, and thus far, the results have been good for the platform, increasing daily active engagement rates and – up till the last quarter at least – helping to increase overall user numbers.

As Twitter's Algorithm Evolves, is it Time to Change Your Tweet Marketing Tactics? | Social Media TodayBut the shift to the algorithm, while definitely a smart move for Twitter, may have also had some impacts on traditional Twitter strategic approaches, particularly in relation to tweet volume and presentation.

It’s hard to say what the impact of this has been, exactly, but we recently published a post about changes to the algorithm and how you can increase visibility by working with the new features.

Those notes included:

  • Liking and re-tweeting your own content – Because Twitter uses Likes and re-tweets as indicators of popularity in the algorithm, you can actually increase your exposure by Liking and re-tweeting your own content
  • Engaging with responses to your tweets and mentions – Again, positive actions can boost exposure – the algorithm’s working to show users more of what they might like, so if you Like a tweet, there’s a higher chance it gets shown to more users

Now, these are not ground-breaking ‘hacks’, it makes sense that more engagement equals more reach, but Twitter’s algorithm, in particular, is sensitive to such actions.

Here’s a good example – here, I’ve been shown this tweet by Jillian Jorgensen, who I don’t follow, but it’s been shown to be because I do follow Mathew Ingram, and he Liked it.

As Twitter's Algorithm Evolves, is it Time to Change Your Tweet Marketing Tactics? | Social Media TodayThat gives you some idea of the extended impacts of the Twitter algorithm.

But another, potentially negative, impact has been that some tweets are being clustered together, because timeliness is no longer the defining factor.

You’ve likely noticed this yourself – when you first log on to Twitter for the day, the algorithm puts together a listing of all the tweets you might have missed, sorted by popularity and relevant to your interests. Because more popular Twitter handles generate a lot of engagement, this often means that you end up seeing several tweets from certain handles in a group, one after the other, rather than being spaced out, as the social manager would have intended.

The potential impact is that users may be becoming blind to these tweets. Sure, the best response would be to ensure everything you tweet is highly relevant, but even taking that into consideration, seeing four to five tweets from the same business at the top of your feed every day can be overwhelming, and could be causing some to flick through those tweets to get to other content, or even unfollow to remove them from their feeds.

This is a key impact of the shift away from timeliness and towards relevance – traditionally, Twitter has been based on real-time, on showing you the latest tweets from those you follow, which meant higher posting frequency was definitely the way to go. The average lifespan of a tweet is around 18 minutes, after that, it’s gone, and as such, brands have been told to tweet more, as it’s the only way to ensure maximum visibility.

But the algorithm changes this, and may force a change in approach. Maybe, with the algorithm working to surface the best tweets, higher volume is no longer the best approach.

It’s not definitive, but you can see how the altered tweet order could be lessening the priority of volume, and may even be causing higher tweet volume to become an issue, rather than being a smart tactic.

This is why it’s important to keep an eye on the latest tweet algorithm changes and updates, and new features being rolled out to improve the feed.

Just this week, Twitter’s rolled out another new feature that could help drive more traffic, with a ‘Popular Articles’ section added to the ‘Explore’ tab on both Android and iOS.

The feature’s almost exactly like Nuzzel, a Twitter-based app which I’ve previously suggested Twitter should acquire or adapt (here, here, here and here). The tool highlights key articles of interest, along with notes on how much they’ve been shared, within your own network and more broadly.

Really, it seems like a no-brainer addition – Nuzzel utilizes Twitter’s social graph to highlight trending news items, either among your own audience or the audience of any other user. This helps you quickly and easily find the key topics of interest, at any time, via tweet discussion, and within dedicated communities of interest.

Twitter’s ‘Popular Articles’ is a version of this – it doesn’t provide the depth of functionality that Nuzzel does, but it’s another way to highlight key topics of interest in your community, and thus, likely of interest to you. It also adds another way for brands and marketers to boost content exposure on the platform.

These smaller details are key for any marketer trying to make best use of Twitter. As noted, Twitter’s never been an amazing driver of referral traffic, but there are many ways you can utilize tweets, tweet data and the opportunities for interaction to benefit your business.

Given these more recent changes, it’s worth analyzing your Twitter approach, and maybe trying out some new tactics if you’re seeing declines. It may also be worth considering what you should be using Twitter for – if it’s not driving traffic, there are other ways you can utilize tweets to generate complimentary engagement, while newer discovery elements in Explore can also facilitate additional opportunities.

Also, as a side note, Twitter has announced a new Twitter handle for Twitter Ads assistance – @TwitterAdsHelp. The new team will be responsive 9am to 5pm PST Monday to Friday for all your Twitter ads questions.

19 Sep 2017
by Admin

Facebook Reveals ‘Messenger Day’ Usage Data as Messenger Climbs to 1.3b MAU

Last week, Facebook finally revealed a user count for their Snapchat-clone within Messenger, called ‘Messenger Day’.

Facebook, after seeing success with Instagram Stories, launched Messenger Day to all users back in March after five months of testing among users in Poland and Australia.

But like Facebook Stories, Messenger Day hasn’t seemed to catch on the same way – and the latest user numbers support this, with Facebook revealing that Messenger Day now has 70 million daily users.

For comparison, Instagram Stories had more than 150 million daily active users at around the six-month mark (and now has 250 million DAU), while WhatsApp Status, another Facebook Stories clone, has 250 million users after seven months of existence. That puts Messenger Day well-behind pace – though still, 70 million users likely makes it a worthy addition, even if it’s only used by a fraction of Messenger’s total users.

The announcement actually came as part of an update on Messenger’s overall user count, which has accelerated to 1.3 billion MAU – up from 1.2 billion in April.

Facebook Reveals ‘Messenger Day’ Usage Data as Messenger Climbs to 1.3b MAU | Social Media TodayThe app’s overall user count puts it on pace with WhatsApp – though WhatsApp also recently reported having 1 billion daily active users, which Messenger hasn’t reached as yet.

But really, the key stat of interest was the Messenger Day user count – as noted, while there’s been speculation and anecdotal discussion about poor take-up of Messenger Day and Facebook Stories, up until now we’ve had no actual usage data. The Messenger Day numbers show why – which likely also suggests Facebook’s seeing similar with Facebook Stories.

So what does that mean for the future of Messenger Day? Should you bother with it, is it worth the time?

As with all social media options, it depends on your audience – just because fewer people use it, that doesn’t mean your audience is not active and interested. But in a general sense, Messenger Day should take on less priority than, say, Instagram Stories, as you’re likely to generate better reach through the latter.

In a sense, the slower take-up of Messenger Day reflects Messenger’s wider challenges in getting users to view it as more than just a messaging app. Facebook’s been working to add new business tools and options to Messenger, including, most notably, Messenger Bots, which Facebook had heralded as the next generation of social customer service.

But thus far, despite there being more than 100,000 monthly active bots on the platform, the option has failed to gain significant traction. That’s not to say they won’t become more relevant in future, but part of the challenge in getting people to adapt to the new options within Messenger seems to be that people still only want to use it for private messaging, nothing more. Despite all the new tricks and options, there remains an inherent challenge in changing habitual behavior. 

The data does, however, show that this is shifting – there are now more than 20 million businesses responding to messages each month, and the creation of so many bots would suggest that there is significant brand interest, even if consumers haven’t caught on just yet. There’s still a good chance that audiences will change their minds – really, it probably only takes one or two good bots that people want to tell their friends about to start the momentum. That tipping point probably will come, but whether that then opens the door wider for other Messenger tools, like Messenger Day, remains to be seen.

Still, 70 million users is nothing to sniff at, and its addition is clearly not slowing overall Messenger adoption. It’s not an essential element, no, but it’s not a total write-off either, and it could still become something more, if audience behaviors shift.

And another interesting Messenger note – Facebook’s been using a new tactic of late to steal some more of Snapchat’s thunder, by partnering with influencers to have them showcase Messenger use at events.

Rather than use Snapchat, Messenger has more uses – and Messenger Day is one of the key elements they’re looking to push with these promotions.

18 Sep 2017
by Admin

Readers' Choice: Top 5 Articles from Last Week

This is the first post in a new weekly series that will provide a roundup of the top articles, news updates and important content from the week prior. 

Last week we saw a few major updates such as Facebook first adding new ad options, then merging ads manager and power editor into one tool, and finally eliminating major ad targeting options. Then we saw Instagram upgrade their ad options and add the ability for people to share other’s stories via direct message. Snapchat also tried to impress us with their new 3D Bitmoji filter

All important developments, but what were the most-read updates from SMT?

Last Week’s Favorites

The most viewed and shared articles last week were all about strategies and tools to help marketers work more efficiently. Maybe it’s a coincidence or maybe it’s because summer is almost over and everyone is trying to be productive before the holidays begin, but these 5 great articles may help alleviate some stress and keep you on top of your game.

The most clicked on articles from the weekly newsletter:

1. 5 Free Tools to Monitor Your Competitors’ Digital Marketing Campaigns
Are you monitoring your competitors? Well, you should be. Here are 5 tools to help you get started.

2. How to Use Facebook’s Updated ‘Engagement Audiences’ to Focus Your Ads
Experiment with different Facebook ad targeting options and see what works best for you. 

3. 5 Tips for Handling Negative Feedback on Social Media
Haters are everywhere. Don’t stress, use these tips to respond appropriately to negative comments and reviews.

4. 8 Creative Ways to Use Instagram’s Multiple-Image Posting Feature [Infographic]
Use these 8 creative Instagram ideas to inspire you and help you create new content.

5. 15 of the Best Social Media Monitoring Tools You Can Use in 2017 [Infographic]
Necessary tools for social media managers to help you actively watch and respond to your audience. 

More News

On another note, given all the recent changes we’ve seen on Facebook’s news feed over the past couple years (and especially the last few months), we decided to host a Twitter chat for social media managers who want to talk about building and growing an organic presence on Facebook. Feel free to join us and others in the #SMTLive group tomorrow, Tuesday (Sep 19th).

Also, Social Media Today will be upgrading to a new website next month! Bookmark this page to stay up-to-date on what’s new at SMT. 

17 Sep 2017
by Admin
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Does The World Need A ‘Marshall Plan’ For Technology?

Investing in global infrastructure should include fast and secure digital connectivity

The idea of economic planning dominated the imagination of 20th-century economists. Unlike the classical liberal view, the planning concept supports clear government intervention in the spontaneous course of markets. By implementing one plan or another, the theory goes, governments can speed up a process or correct a wrong course. Plans are a “shortcut” for a set goal.

In the past 70 years, one of the most successful such strategies was the Marshall Plan, launched just after World War II. It helped transform countries defeated in the great conflict, like Germany or Japan, into competitive and prosperous economies.

Today, the phenomenon with the biggest potential for building cooperation bridges internationally, or, on the contrary, to further widen the development gap between countries, is the so-called “Economy 4.0”, a term that — even more perhaps than the designation “Fourth Industrial Revolution” — best describes the ecosystem of knowledge, technology, and entrepreneurship we are now entering.

And, if it’s true that talent, rather than capital, is the determining factor in this new “Age of Adaptation,” as suggested by Klaus Schwab, founder and executive chairman of the World Economic Forum, then it’s perhaps time to talk about a “Marshall Plan for Technology.”

The great gap separating countries is not only to be found in the traditional income-related notion of “haves and have-nots”, but rather between those that are “connected” and the ones that aren’t. The talent-technology fusion allows for “serial adaptations.” Thus the imperative is to generate productive activity that stretches beyond the traditional comparative advantages of Ricardian economics.

Realistically, it’s worth underlining that a new wave of international cooperation for the flourishing of the Economy 4.0 — a task that should be added to the UN’s Millennium Development Goals — would be filled with challenges. For instance: What are the implications of the term “infrastructure” for the Economy 4.0? What is the meaning for our time of a new Marshall Plan that would provide IT infrastructure for the developing world?

Conventional infrastructure in the industrial economy was usually represented by the logistics network: ports, airports, railways, roads, etc. Now, the idea of infrastructure should include fast and secure connectivity possibilities, as well as close and agile relations involving universities, research & development units and the translation of their work into market-oriented products.

In this context, rethinking development policies becomes even more complex. The speed at which airports or roads become obsolete is dramatically lower to the pace with which copper wires were surpassed by fiber optics – or fiber optics by the gradual use of satellite technology.

A good example of this premature obsolescence that will have an increasing mark on the Economy 4.0 was the program “One Laptop Per Child” created by Nicholas Negroponte, co-founder of the MIT Media Labo. Since the program began, laptops have been completely overtaken by the rise of tablets and smartphones.

This presents any contemporary concept of a Marshall Plan with a big dilemma. On top of requiring a higher level of international cooperation in a global context that is seeing the world’s main powers becoming particularly “individualistic” (the “America First” speech certainly comes to mind) there’s the risk of betting on certain technologies that are incapable of closing the gap between knowledge-based economies and those that still struggle through the early stages of industrial development.

Akio Morita, the legendary founder of Sony, once explained that Japan’s success was the result of “hard work and deep waters.” He was referring to Japan’s harbors, which favored the transit of big ships loaded with exports of manufactured goods.

The world clearly needs a Marshall Plan for technology, even if it means having to deal with the exponential rhythm — and risk — of innovation. But there’s no way out of it. In the Economy 4.0, development can only be the result of “hard work and deep knowledge.”

We should think of a Marshall Plan for technology not as a specific program to be designed, approved and implemented through a decision arising from the UN General Assembly. But we must understand it as a renewed call for international cooperation. In the end, if we fail to shorten digital distances, all countries will lose.

17 Sep 2017
by Admin

6 Creative Ways to Use Infographics for Marketing

If you still haven’t caught on to the visual content marketing hype, then now is the perfect time for you to do so.

With infographics, even small brands on a shoestring budget have a chance of winning their target audience’s attention. Firstly, you’ll need a clever idea, an image editing tool, and content distribution channels that can drive traffic to your site.

Social media, for example, is proven to generate 3x more engagement for post that feature infographics. This comes in the form of likes, shares, comments, and clicks to your content.

However, marketing with infographics successfully takes more than simply regularly sharing them through social networks or inserting them into your blog posts.

Below are six other creative ways to maximize the exposure you get from your infographics:

1. Use Infographics to Spice Up Landing Pages

Infographics grab the audience’s attention, quickly highlight key takeaways, and retain engagement until you’re ready to bring out your CTAs.

Now, where else do these benefits make sense?

That’s right — landing pages.

Rather than using bulleted lists to highlight your value propositions, you can use a custom-made infographic to make them more visible and appealing.

If needed, you can also use infographics to better illustrate instructions, making your audience feel more confident in converting.

And with more visual elements to play with, adding infographics into your landing pages will also give you more legroom to incorporate color psychology.

For example, shades of blue are often associated with trust and reliability, while shades of red are sometimes associated with determination and passion.

It’s not really rocket science. You just need to do your research and determine the right blend of colors that aligns with your goals.

2. Launch Them as Newsletters

Just like landing pages, newsletters need to be aesthetically pleasing and captivating; the information in it must be presented succinctly, while at the same time providing enough details to encourage clicks.

That’s why infographics are also perfect for your newsletters. Simply design one that follows the usual long format and use it as your newsletter’s main body.    

Another approach is to use multiple image files rather than inserting a single infographic in your newsletter.

For example, if you already have an infographic you’d like to repurpose, simply crop the sections you want to use as the header, main body, footer, and so on.

Doing so will enable you to take advantage of existing email templates from platforms like MailChimp or AWeber. It will also make it possible for you to insert hyperlinks on specific elements.

3. Repurpose Them into Slideshows

Considering all the challenges you have to overcome in order to create an effective infographic, it’s only reasonable for you to squeeze as much value as you can from them.

That said, you are more than welcome to repurpose your infographics in as many ways as you can.

In addition to using infographics for newsletters, you can also repurpose them into full-on slideshows. All you need to do is to crop each section that you want to use as slides, build the presentation with an app like PowerPoint, and publish them on a platform like SlideShare.

4. Offer Them in Your Online Course

Aside from uploading your slideshow presentation to SlideShare, you can also use it to augment the value of an online course.

For those who are still unaware of what online courses can do for your brand, then you’re missing out big time.

Not only will the eLearning industry help you position yourself as an expert in your niche, it also presents an opportunity for you to monetize your online content.

Creating and publishing your online course can also be done without building your own eLearning infrastructure. With platforms like Udemy and Teachable, you can do everything — from course material creation to subscriber management — in a single location.

Just remember that, if a lead signs up for your online course, then they expect nothing less than high-quality content.

There’s simply no room there for basic listicles and other types of thin content that can be found elsewhere for free. Unless, of course, if you’re purposefully trying to sabotage your own brand.

With infographics in the mix, you should have no problem producing valuable and action-oriented content for your would-be students.

5. Share Snippets of Your Infographic on Instagram

On paper, Instagram sounds like the perfect distribution channel for infographics. After all, an infographic is essentially an image, while Instagram is an image-sharing platform.

However, you shouldn’t just share infographics through the platform willy-nilly. A better strategy is to identify segments of your infographic that can be promoted individually, and then post them on different times throughout the day.

Again, you don’t need to do anything fancy to make this happen; the Instagram app itself can help you crop the shareable sections of your infographic within seconds.

Don’t forget to write a brilliant caption that includes your website’s URL.

Remember, generating Instagram followers is great, but it’s not as important as driving qualified traffic to your site.

6. Create Roundup Infographics

A roundup infographic is fundamentally the same as a roundup post. It is built with contributions from multiple influencers, can attract tons of traffic through social media, and will improve your brand’s authority as an information source.

To create an effective roundup post, you must first come up with a topic that will pique the interest of readers as well as your target influencers.

You can use a content research tool like BuzzSumo to easily look for trending topics using only keywords.

Once you have a suitable topic in mind, you can use an outreach platform to connect with prospective influencers and request for their contributions. You can also do this manually, but it won’t be anywhere near as efficient.

Lastly, you need to consolidate their answers into a compelling infographic script, which will then be used to finalize the design. When it’s done, remind the influencers so they can help promote the infographic to their followers.

That’s the gist of conducting an outreach strategy. For specific social media outreach tactics, you can refer to this post.

Moving Forward

Whether you like it or not, you need stellar content if you want to be competitive. Though infographics can keep your brand relevant for the foreseeable future, you still need strategies that will help you make the most out of your investments. So, channel your creative juices, roll up your sleeves, and start designing. In this competitive world, it’s no longer an option.  

15 Sep 2017
by Admin

Snapchat Brings Bitmojis to Life with New AR Update

Ever wanted to walk alongside your cartoon-self riding a skateboard? How about watching yourself do yoga or drinking a cup of coffee? Sounds thrilling. 

If you remember, Snapchat acquired Bitmoji for $64M last year. We’ve seen a variety of fun Bitmoji additions to Snapchat such as user profile avatars, personalized stickers, and the recent (and mildly controversial) ‘Snap Map’ where users can see where their friends are at all times. 

Snapchat’s dedicated Bitmoji AR team has now released their latest and greatest creation — animated AR Bitmojis. 

This is the first time we are actually seeing Bitmojis in 3D. 

Once again, Snap Inc. proves to know exactly what their users want. According to Snap Inc., more than a third of their 173M users are actively using AR camera features on Snapchat every day. This update is fun for the daily users and another creative way for brands to show their personality on Snapchat. This feature probably isn’t adding any more value to Snap Inc. from a revenue standpoint, but users are going to love it.

How do you launch your 3D Bitmoji?

First start by updating your Snapchat app. Then open up the app and tap on your rear-facing Snapchat screen and bring up the lenses menu. You’ll see your 3D Bitmoji options pop up on your world lenses. Select one, and place your avatar where you want it. Move to scale by dragging, pinching, and zooming. Try moving around and walking alongside your Bitmoji.

For individuals with large social media followings, whether you’re an influencer or one well-known voice of a larger brand, these cute cartoon versions of yourself may be another fun way for you to engage and captivate your audience. I mean, who doesn’t want to see a 3D cartoon version of DJ Khaled doing yoga?

One of the keys to building a strong personal brand is to be active (posting consistently) and innovative (being the first to try something new). If you’re on the road to building a personal brand on Snapchat, you should definitely play around with this feature. Your audience will love it. 

If you don’t have already have a Bitmoji, I think it’s about time you make your personal avatar.

© 2017